Learning The Real Estate Language – Talk With Confidence | Real estate

Every profession has its distinct language, from doctors to lawyers to rocket scientists, the use of which in thought and in speech separates the insiders from everyone else– and professional real estate investors are no exception. When taken in small bites it is easy to learn the real estate language.Anyone can buy or sell their own home without knowing what a writ of restitution is or how to calculate the Gross Rent Multiplier, but if you want to step into the real estate investing arena as a serious investor one of the first things you need to do is grasp a firm understanding of the insider language.When you can comfortably use the lingo familiar to others in the business, they will listen that much more closely to your ideas and proposals because they know they are dealing with a seasoned insider. Plus, those that don’t know will respect you that much more that you do.And bottom line, you’ll put yourself in more positions to get paid.If my company were to provide a textbook copy of the real estate investing glossary terms and definitions in the free modules on our website it would amount to well over 250 pages and growing. For some people, that’d be an overwhelming undertaking, to sit and read end-to-end, regardless of the fantastic benefits. But that wouldn’t be the best way to learn in our opinion, as retention in “cramming” is little.That’s why we’ve broken the undertaking of learning to speak, and most importantly to think, like a real estate insider down to a manageable task you can complete over time– or get the information you need immediately at your fingertips in one convenient place.I advise that new investors take 15 minutes 1-2 times a week to learn a couple dozen terms and definitions and you’ll be taking a pivotal step to mastery of the real estate investing game– a step that those who are destined to remain on the sidelines watching never have the discipline to take.Our top students “bookmark” the module links on their computer’s internet browser and return to it at least once a week each week at a specific recurring time (i.e. a planned consistent ‘time block’), to study for 15 minutes or so as time allows, using a calendar on their phone or computer to remind them until it becomes a habit.I can’t stress how important it is to have the right lingo down. One can tell the difference from a newbie and someone who is more seasoned. My observation has been that there is a different respect and willingness of a contact to tune in when they perceive that you know what you are talking about.Part of branding, especially when you are the ‘brand’, is how you present yourself. Within 40 seconds, how you look and the energy, pitch, tone, and rate of speech at which you speak, impacts the perception one forms about you to the greatest degree. However, what you say is still very relevant to success. First impressions are exceptionally hard to shift.Dr. Robert Cialdini calls it the “halo effect”. This is why I enjoy that many of our investors now first have their impression of me or our company from content marketing which is designed to portray our company and me for instance in the best light– that of a credible authority and trusted advisor. Much better than if I had met someone initially sitting at home in my boxer shorts, and said “hey bud, got a hundred grand? Let’s invest it!”I believe so much in this activity as a great catalyst for new investors, that our office has been given strict instructions to pass along for free the 4 module interactive online glossary we created for in-house training purposes to anyone who visits one of our websites and contacts us asking for the investor glossary.Should you want it, just ask for it. Create a weekly reminder in your calendar to spend 15 minutes studying this glossary. Take something as daunting as learning all the terms in a very large glossary and turn it into a very doable activity in bite sizes over time.I say all that to say this. Your mind is an amazing tool. It will serve you as you stretch it.Learn the lingo of real estate.It will pay off when you can “talk the talk” with confidence and multiply the effectiveness of your conversations in your real estate business with buyers, sellers, lenders, investors and tenants.

Small Business Online Marketing Considerations | Online marketing

For small business online marketing can hugely powerful and profitable. Many small businesses now recognise the importance of having a synergised cohesive online marketing campaign that can do wonders for their bottom line.Most small businesses now have a website and many small businesses are now using Facebook and Twitter to boost their online presence. There are though some rules of the game (social media) which small business, in fact any business, must be aware of before they embark on a comprehensive online marketing assault. The evolution of online marketing has come a long way so lets take a look at the things to consider:1. How much do you know?The first thing to consider what do you know about the internet. For example, do you know what SEO (search engine optimisation) is? Do you know how Google works? Do you know how to find keywords? Do you know the difference between a head keyword and a long tail keyword and which one is better to get ranked highly by Google and the other search engines such as Yahoo? Determining your level of online marketing knowledge will help you determine what type of online marketing strategies you employ.2. Who is your market?The next thing to consider who is your market? Again this will have an effect on what types of strategies to use. For instance are you selling to older people who may not use Facebook, or are you selling to a younger crowd? Are you selling to students and professionals? This will determine when you use Facebook for your small business and Twitter.3. How much time do you have?Online marketing takes time. There are no free lunches and patience is required. It’s a bit like going to a Financial Planner and hoping they will make you rich overnight. It’s not going to happen. Online marketing is a science rather than a magic act although things are becoming more automating and easier to do. For instance Facebook optimisation is easier now that small business can create stunning landing page which link to their websites. Small businesses using Twitter can now schedule bulk tweets. However you must ask yourself how much time can you invest on your internet marketing campaign, because again this will determine what you use and how often you use it.4. Are you already online?Do you already have a website achieving high SEO? Do you already use social media strategies for your small business? Maybe you all need to tweak around the edges. The fact is online marketing needs a consistent approach. It is all about Trust Marketing and building relationships and you can’t do that if your marketing is static. Again, you can now automate a lot of things like email newsletters and so on but trust marketing still requires a personal touch and social media allows this, don’t neglect it!These are the important factors to consider for the online marketing of your small business. The fact is patience does pay off as long as you have the right ingredients and you are continually mixing them up. There are of course quite a few others factors to consider and really powerful strategies that you can employ to get your website up Google and use social media to increase your bottom line.

Benefits of Purchasing Pets Supplies Online | Pets

The population of people owning pets is continuously increasing throughout the years. This is in debt to the great comfort and joy that a pet can give them. And one way to repay them for the companionship and happiness that they bring to their owners is by pampering them. Buying pet clothing and accessories is not a new thing anymore for most pet owners. Pets nowadays are treated like human beings. They are clothed, groomed and given the most delicious treats. This is also the reason why pet retail stores are popping out like mushrooms across the country. Online pet shops are also popular haven for many pet owners in finding the best animal supplies for their dearest pets.Although visiting a brick and mortar pet store can be a lot of fun, buying pets supplies online also has its own benefits. Buying supplies from stores can help you to save time, energy and money. For pet owners who do not have the time to physically visit a pet retail store, browsing on online pet shops will help them to easily find and purchase what they need. It will save them the time of wandering across the city, squeezing themselves in a jam packed pet store and falling in a long line before they get to purchase their pet’s goodies. Online pet shops can give you the comfort that you need while shopping for your pets. This can also save you the money of fueling up your car before driving to a pet retail store. Brick and mortar pet shops also have extra overheads that they add to their merchandise. Purchasing supplies online will save you from these extra charges.Online shops also offer a wider variety of pet supplies. Since, retail pet stores have limited floor spaces, they can only display a limited array of pet goodies. In online pet shops, you can find the most common up to the hardest to find pet supplies. This can be done by just clicking and browsing on their catalogues. You can also do your research online while shopping. For example, if you want to buy a particular brand of cage for your pet iguana, you can research on it online to help you decide if you will purchase it or not. Reading various comments or reviews of online pet owners about a particular item can also help you in your shopping.By buying supplies online, you are also given the opportunity to get online deals, discounts, introductory offers, and coupons. Most shops offer variety of gimmicks which can provide you great shopping discounts. Some shops even offer “zero delivery charges”. All you need to do is to pay up your merchandise online through your credit card and wait for your purchases to be delivered right in front of your own doorstep.Online stores are open to serve you anytime of the day, buying pets supplies online is not just a time and money saver, it can also help you to know more about your pets. Online pet stores also offer support forums for pet lovers to make their shopping experience more fun and rewarding.